“To have more time for the important things in life thanks to technology which makes the daily routine simpler and more relaxed.” – that is a statement from Bosch Home Appliances. It was implemented in the form of a comfortable and inviting product landscape in the first Bosch Store in Mariahilfer Strasse, Vienna. Visitors will not only find innovative home appliances across the 400 m² sales area; their presentation also has its finger on the pulse of time. The digital solutions by umdasch complement the unique world of Bosch. The experts at umdasch Digital Retail worked on the store concept with the umdasch designers from the start. They thus integrated a number of exciting Digital Signage solutions as well as the electronic price labeling, including for example a video wall measuring 4 x 55 inch and an Air Play application for customer advice on tablets with screen projection.