umdasch The Store Makers supports Chery Automobile in its market entry in Europe

10.03.2026 | Press

Chery Praha umdasch The Store Makers Main

With Chery Automobile's entry into the European market, umdasch The Store Makers is realising another prestigious project in the automotive sector, underlining its expertise as a comprehensive partner for complex rollout processes. The collaboration with the established Chinese automotive brand covers all phases of implementation – from initial analysis and conception to design, production, and installation. umdasch The Store Makers is thus responsible for the entire project life cycle.

When dynamic brands enter new markets, they need partners who can balance speed, complexity, and quality. This is exactly where umdasch The Store Makers comes in. The collaboration with Chery marks another significant partnership in the automotive segment, and underlines the growing role as a reliable implementation partner for international market entries.

International rollout with a clear structure

The international rollout project started for umdasch The Store Makers with pilot projects in Czechia and the United Kingdom. In the Czech Republic, an initial location in the Prague area formed the starting point for expansion into continental Europe. Building on this pilot project, the concept is to be rolled out gradually in around 20 cities.

At the same time, a pilot location in Swindon (UK) serves as a reference for the British market. Chery has ambitious growth targets here: in the coming years, the dealer and showroom network is to be expanded to over 100 locations.

This geographical span makes the project a classic rollout scenario, in which process standardisation, scalability, and speed are just as important as the ability to respond flexibly to different market requirements.

Comprehensive range of services from a single source

umdasch The Store Makers is responsible for a wide range of services in this project: these range from initial analysis and design to general contracting, the production of interior and exterior elements, and the final delivery and installation of all components. Individual digital and audiovisual solutions are also being implemented.

This holistic approach reduces points of contact and thus ensures smooth implementation – a decisive success factor in a project environment with ambitious schedules. At the same time, the collaboration strengthens umdasch The Store Makers' position as a partner that manages complex, international rollouts and conceives and implements brand spaces as an integrated, overall system.

Store concept with a focus on tranquillity, quality and experience

At the heart of the implementation is a store concept that strikes a balance between quality of stay and vehicle presentation. Generous presentation areas for the vehicles are combined with comfortable seating and lounge areas – the showroom thus becomes a place that equally facilitates consultation, experience and relaxation.

In terms of design, the concept focuses on minimalism, clarity and straightforwardness. High-quality materials and surfaces in marble and wood look, complemented by leather elements, convey both value and restraint. Earthy colour accents in terracotta, grey, beige and white create a calm, decelerating atmosphere that deliberately gives the vehicles space. The result is a feel-good atmosphere that supports car buying as a conscious, pleasant experience – far away from hecticness and sales pressure.

Strong brand highlights with emotional impact

A special eye-catcher is an oversized lightbox suspended from the ceiling, which brings a feeling of freedom and driving pleasure into the room with its sky motif. As a centrally placed eye-catcher, it acts like a stage in the room: it strengthens the brand image, draws the eye to selected models, and ensures a high recognition value.

Such deliberately placed highlights play a central role, especially in an environment where new brands need to build trust and attract attention. They add emotion to the space without being intrusive and make the brand intuitively tangible.

Important reference for future projects

For umdasch The Store Makers, the international project for Chery is another important milestone. The collaboration not only strengthens the company's experience in international project and rollout management, but also underlines its commitment to creating future-oriented brand spaces for the automotive industry.

“We are proud to be part of this project and to accompany Chery Automobile as it enters the European market. With our comprehensive service package, we have the opportunity to underline our expertise as a holistic and reliable partner,” explains Jan Gulyas, Project Manager at umdasch The Store Makers in Litomyšl.

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