--- title: umdasch The Store Makers bring the Financial Life Park in Linz to life date: 2026-08-04T11:23:00+02:00 author: Katrin Kranabetter canonical_url: "https://www.umdasch.com/en/news/umdasch-the-store-makers-realise-the-financial-life-park-in-linz" section: News --- # umdasch The Store Makers bring the Financial Life Park in Linz to life 04.08.2026 | Press ![F Li P in Linz umdasch The Store Makers 2](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-2.jpg) Where financial education becomes an immersive experience: umdasch The Store Makers bring the Financial Life Park in Linz to life What does money mean in my life? What decisions do I make today – and what consequences will they have tomorrow? Answers to these questions can be found at the newly opened Financial Life Park, or FLiP for short, in Linz. As lead designer and main contractor, umdasch was responsible for the construction of this forward-looking project, thereby helping to create a place where financial education becomes an experience. The FLiP in the Linzerie is tangible proof that teaching economic concepts doesn’t have to be dry. Here, visitors enter a world where content comes to life and financial knowledge can be discovered step by step in a playful way. A world whose creation was supported by umdasch’s Store Makers, from conceptual development right through to turnkey realisation. Architecture as a narrative medium Across approximately 550 square metres, the umdasch Store Makers created an experiential space that translates complex content into a clear, intuitive architectural language. Building on the existing concept of the FLiP in Vienna, the experiential environment for the Linz location was spatially developed and precisely adapted to local requirements. The design allows for different tour routes with varying thematic focuses, levels of depth and target audiences. “Our aim was to create a spatial narrative that not only conveys knowledge but also anchors it emotionally. We wanted to create a stage on which the sometimes highly abstract concepts of the financial world come to life and are thus made more accessible to everyone,” explains Julia Mitteregger, Director Store Consult at umdasch The Store Makers in Amstetten and the architect in charge of the project. One space, many possibilities The FLiP in Linz has a modular design and is therefore as adaptable as life itself: Thematically organised stations that can be flexibly combined open up a variety of educational approaches – from personal savings goals and the banking system to global economic interrelationships. Depending on the tour, the individual stations can be rearranged, content further developed and experiences constantly reimagined, creating a space that continually adapts to new questions, generations and perspectives. At the same time, no one at FLiP remains a mere spectator: equipped with a personal tablet, every visitor is actively involved in the action, solving tasks, making decisions and experiencing financial education through their own actions. This hands-on approach is supported by an intelligent interplay of space and technology – for each station follows a dramaturgical ‘script’ in which lighting, sound and multimedia content are precisely coordinated. Spaces react, change and thus become active narrators of this multi-layered experience in their own right. Planning and implementation from a single source For the implementation of FLiP in Linz, umdasch The Store Makers took on the overall planning and the role of main contractor, thereby assuming responsibility for the end-to-end construction of the project. The focus was on precisely translating the existing concept into a plan ready for implementation, as well as ensuring its economically optimised execution whilst taking site-specific requirements into account. In this context, The Store Makers were responsible for both design engineering and value engineering, in order to ensure design quality whilst simultaneously guaranteeing efficient implementation. In addition to the architectural and technical development, umdasch was also responsible for implementing the integrated lighting concept. The result was a precisely coordinated overall experience in which physical spaces, digital applications and educational content interlock seamlessly, consistently supporting the narrative structure of the FLiP. ![F Li P in Linz umdasch The Store Makers 1](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-1.jpg) ![F Li P in Linz umdasch The Store Makers 13](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-13.jpg) ![F Li P in Linz umdasch The Store Makers 14](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-14.jpg) ![F Li P in Linz umdasch The Store Makers 12](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-12.jpg) ![F Li P in Linz umdasch The Store Makers 11](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-11.jpg) ![F Li P in Linz umdasch The Store Makers 10](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-10.jpg) ![F Li P in Linz umdasch The Store Makers 8](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-8.jpg) ![F Li P in Linz umdasch The Store Makers 9](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-9.jpg) ![F Li P in Linz umdasch The Store Makers 6](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-6.jpg) ![F Li P in Linz umdasch The Store Makers 7](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-7.jpg) ![F Li P in Linz umdasch The Store Makers 5](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-5.jpg) ![F Li P in Linz umdasch The Store Makers 3](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-3.jpg) ![F Li P in Linz umdasch The Store Makers 4](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-4.jpg) ![F Li P in Linz umdasch The Store Makers 2](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/FLiP_in_Linz_umdasch-The-Store-Makers-2.jpg) prev next Press Package [Download](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_FLiP-in-Linz/umdaschTheStoreMakers-PR-FLiP-in-Linz.zip) [Share](#) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fumdasch-the-store-makers-realise-the-financial-life-park-in-linz&title=umdasch%20The%20Store%20Makers%20bring%20the%20Financial%20Life%20Park%20in%20Linz%20to%20life&summary=&source=) [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fumdasch-the-store-makers-realise-the-financial-life-park-in-linz) [Send](mailto:?subject=Umdasch%20-%20The%20store%20makers&body=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fumdasch-the-store-makers-realise-the-financial-life-park-in-linz) ![IMG 4051 bear](https://www.umdasch.com/upload/assets/11_Menschen/IMG_4051_bear.jpg) Let's talk Get in touch Team Press Dominik Reichartzeder und Katrin Kranabetter [ presse@umdasch.com ](mailto:presse@umdasch.com) Loading... <!\[CDATA\[YII-BLOCK-BODY-END\]\]>