umdasch The Store Makers develops innovative steles for Audi and Volkswagen

In order to raise the customer experience in the Audi and Volkswagen showrooms to a new level, umdasch The Store Makers has developed modern digital vehicle displays in collaboration with the renowned car manufacturers. Thanks to the harmonious interplay of functionality and design, these set new standards in customer communication at the point of sale.

The new information steles, which are set up in Audi and Volkswagen showrooms, are a prime example of the symbiosis of technology and design. With their minimalist, elegant silhouette and integrated touchscreen, they fit perfectly into the showrooms of both car brands and reflect the modern, high-quality character of the brands and their vehicles.

The development centred on the idea of creating a digital touchpoint that goes beyond simply providing information. In order to achieve the best possible result, Audi relied on the many years of expertise of umdasch Digital Solutions. Together, they developed a hardware solution that is specifically tailored to the needs of automotive customers and puts them at the centre of attention. This not only optimises the shopping experience, but also improves the internal processes for vehicle labelling.

The steles offer customers a fun and intuitive way to find out about the latest vehicle models and their technical specifications. High-resolution screens and a user-friendly interface ensure a brilliant display and easy navigation. The dual screen configuration - with an upper touch display for interactive presentation and a lower screen for specific energy values - information on fuel consumption and CO2 emissions - gives customers a comprehensive insight under the bonnet.

A step into the future of retail
With these innovative steles specially developed for Audi, umdasch The Store Makers is emphasising its position as one of the leading digital integrators in the German-speaking retail sector. "Our information steles are an example of the future of retail. They combine state-of-the-art technology with appealing design to create a unique customer experience," says Bernd Albl, Managing Director Digital Solutions at umdasch The Store Makers.

This innovation is also proof of the flexibility and high level of quality achieved at umdasch The Store Makers' largest production site in Leibnitz (Austria). The headquarters of umdasch's Multistore Solutions division specialises in the production and logistics of comprehensive rollout projects and is also characterised by the highest quality standards in shopfitting. The series production of the steles was also realised there with the highest precision, which is already visible in numerous Audi and Volkswagen showrooms throughout Europe.

Photos: © Audi