--- title: umdasch The Store Makers and Telefónica Deutschland are creating new digital accents date: 2026-09-04T12:44:00+02:00 author: Dominik Reichartzeder canonical_url: "https://www.umdasch.com/en/news/umdasch-the-store-makers-and-telefonica-deutschland-are-creating-new-digital-accents" section: News --- # umdasch The Store Makers and Telefónica Deutschland are creating new digital accents 04.09.2026 | Press ![Umdasch The Store Makers Telefonica Deutschland 4](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_Telefonica_o2/umdaschTheStoreMakers-TelefonicaDeutschland-4.jpg) Well-designed digital touchpoints, innovative solutions and a conscious approach to resource use characterise the long-standing collaboration between umdasch The Store Makers and Telefónica Deutschland. Examples such as the recent installation of a refurbished LED wall at the o2 Live Store in Frankfurt am Main demonstrate how digital communication, brand impact and product presentation can be effectively combined in brick-and-mortar retail. Since 2017, umdasch The Store Makers and Telefónica Deutschland have been linked by a continuously expanding partnership in the field of digital retail. The digital specialists at umdasch now manage around 500 locations within the German branch and partner network, supporting Telefónica in utilising the potential of digital touchpoints in a targeted and effective manner at the point of sale. The Store Makers handle the installation of large-format displays, order processing and documentation of the digital signage spaces, and ensure seamless integration into the in-house developed umdasch eXperience Platform, which is used by Telefónica for partner shops. The service also includes customised special applications and ongoing maintenance to guarantee maximum performance. The aim of the partnership is to deploy digital media where they have the greatest impact: on high-visibility marketing spaces in brick-and-mortar retail. An exceptional example of this was the installation, back in 2022, of an oversized interactive LED wall, which filled the entire shop window of the o2 Live Concept Store on Berlin’s Kurfürstendamm with playful content. Last year’s roll-out of the Attract stand, developed by umdasch, is also part of this long-term collaboration. With an outward-facing screen in the shop window, the stand specifically targets passers-by, whilst inside the shop, interchangeable magnetic films showcase current campaigns. If required, the stand can also be used for double-sided product display or the integration of additional screens, making it a versatile solution for targeted product presentation. ![Umdasch The Store Makers Telefonica Deutschland 2](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_Telefonica_o2/umdaschTheStoreMakers-TelefonicaDeutschland-2.jpg) Refurbished LED wall as a new highlight in Frankfurt With the installation of a refurbished LED wall in the o2 Live Store in the heart of Frankfurt am Main, the collaboration has now gained another highlight. In collaboration with various partners, the Store Makers have helped breathe new life into a second-hand LED wall: as part of the project, the existing display wall in the checkout area was replaced by a large-format, refurbished LED installation in portrait orientation. Standing approximately 3.5 metres tall, the LED wall is situated opposite the entrance and is clearly visible both from inside and upon entering the store. This allows brand content and product advertising to be showcased effectively. The project demonstrates that impressive digital displays do not necessarily require new resources, but can be realised just as effectively through refurbishment, thereby forming part of a sustainability strategy. Thanks to its simple scalability, this approach can easily be replicated at other locations. ![Umdasch The Store Makers Telefonica Deutschland 5](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_Telefonica_o2/umdaschTheStoreMakers-TelefonicaDeutschland-5.jpg) “Digital experiences in retail today must not only be eye-catching but also designed with responsibility in mind. With the refurbished LED wall in Frankfurt, we are demonstrating, together with Telefónica, that high-quality brand presentation, a strong visual presence and the conscious use of existing resources can be combined very effectively,” says Bernd Albl, Managing Director Digital Solutions at umdasch The Store Makers. Through their long-standing collaboration, umdasch The Store Makers and Telefónica Deutschland underline their shared commitment to viewing digital retail solutions not as an end in themselves, but as an integral part of contemporary store concepts – effective, scalable and with a focus on the entire life cycle. Press package [Download](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_Telefonica_o2/umdaschTheStoreMakers-PR-TelefonicaDeutschland.zip) [Share](#) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fumdasch-the-store-makers-and-telefonica-deutschland-are-creating-new-digital-accents&title=umdasch%20The%20Store%20Makers%20and%20Telef%C3%B3nica%20Deutschland%20are%20creating%20new%20digital%20accents&summary=&source=) [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fumdasch-the-store-makers-and-telefonica-deutschland-are-creating-new-digital-accents) [Send](mailto:?subject=Umdasch%20-%20The%20store%20makers&body=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fumdasch-the-store-makers-and-telefonica-deutschland-are-creating-new-digital-accents) ![IMG 4051 bear](https://www.umdasch.com/upload/assets/11_Menschen/IMG_4051_bear.jpg) Let's talk Get in touch Team Press Dominik Reichartzeder und Katrin Kranabetter [ presse@umdasch.com ](mailto:presse@umdasch.com) Loading... 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