Two brands, one strong presence: Chery relies on the rollout expertise of umdasch The Store Makers
With its Omoda and Jaecoo brands, the Asian car manufacturer is ushering in a new era of mobility in Europe. umdasch The Store Makers, an experienced shopfitting specialist with extensive expertise in the automotive industry, has been commissioned to translate the brand image of the vehicles into expressive and immersive showrooms. The first step will see 30 locations in the Czech Republic transformed.
From the façade to the interior
By the end of 2025, over 30 showrooms will have been implemented in the Czech Republic. Around half of these have already been completed since March 2025. The experienced team at umdasch The Store Makers in Litomyšl, Czech Republic, was responsible for project management, developing the individual shopfitting elements, designing the showroom's orientation concept, and producing and installing the furnishings. The shopfitting specialists see themselves as reliable partners who understand all requirements and translate them into bespoke solutions.
They were also responsible for the exterior signage, from surveying and visualisation to construction preparation and the final installation of the façade elements. In collaboration with a specialist partner, they also developed an innovative lightweight version of this façade solution.
Visual highlights
Numerous eye-catching features ensure an exceptional brand experience, showcasing the Omoda and Jaecoo vehicles to their best advantage. A particular highlight is the unique LED installation developed by the Store Makers to control the lighting effects in the showroom. This installation demonstrates umdasch's commitment to innovation and passion for advancing the retail industry. The shopfitting professionals are setting new standards in the design of modern brand spaces with their new ideas and bold concepts.
The comfort, elegant materials and high-quality fittings of the vehicles are reflected in the newly designed showrooms. These create a relaxed, feel-good atmosphere with a technological touch, making the car-buying experience more enjoyable.
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