--- title: "Furniture and digital communication in harmony: a brand and experience space for Swiss Post" date: 2026-09-17T09:14:00+02:00 author: umdasch Store Makers Management GmbH canonical_url: "https://www.umdasch.com/en/news/moebel-und-digitale-kommunikation-in-einklang-marken-und-erlebnisraum-fuer-die-schweizerische-post" section: News --- # Furniture and digital communication in harmony: a brand and experience space for Swiss Post 17.09.2026 | Press ![Umdasch The Store Makers Schweizerische Post Sihlpost 3](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_SchweizerischePost/umdaschTheStoreMakers-SchweizerischePost-Sihlpost-3.jpg) The post office branch in the Sihlpost building in Zurich demonstrates how modern service areas can be transformed into multifunctional communication and meeting spaces by combining shopfitting with digital retail. Working in close collaboration with Swiss Post, umdasch The Store Makers contributed to the refurbishment of this historic service area with modern furniture design and an eye-catching digital signage installation. Customer touchpoints are evolving. Today, service areas must do far more than simply provide information and advice: they should offer guidance, create a pleasant environment for visitors and, at the same time, be flexible enough to be used for communication. The Sihlpost in Zurich demonstrates how these requirements can be brought together in an integrated spatial concept. As an experienced shopfitting and digital retail partner, umdasch The Store Makers helped to realise an experiential space in which furniture and digital communication interlock seamlessly. As part of the project, umdasch The Store Makers implemented various consultation zones and information points using bespoke furniture solutions. A particular highlight is the so-called ‘Experience Staircase’ – a seating area with an integrated staircase that serves as an eye-catching feature within the Sihlpost. A multifunctional space instead of a traditional service area The Experience Staircase illustrates the trend towards greater engagement and interaction, which is a key focus for many operators of modern service and customer areas. At Sihlpost, this requirement is embodied in a striking spatial feature. The staircase not only serves as a seating and lounge area but also functions as a flexible communication space. This creates an area that can be used equally well for information, socialising and visual displays. For Swiss Post, this has created a solution that expands the physical space without overloading it. Digital communication is not an afterthought, but an integral part of the spatial concept. ![Umdasch The Store Makers Schweizerische Post Sihlpost 6](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_SchweizerischePost/umdaschTheStoreMakers-SchweizerischePost-Sihlpost-6.jpg) Digital communication becomes part of the interior The technical specialty of the experience staircase lies in the precise integration of LED elements into the front surfaces of the individual steps. Whilst the shopfitting team at umdasch The Store Makers was responsible for the construction and implementation of the grandstand structure, the Digital Retail team integrated the LED technology in such a way that, when viewed from a distance, a cohesive digital image emerges across several steps. With a pixel pitch of 2.6 millimetres, the solution enables a razor-sharp display in indoor environments. Swiss Post can flexibly manage the content independently via its own content management system and adapt it to different communication requirements. The project thus demonstrates how digital touchpoints can be conceived today: not as isolated screens, but as an integral part of the spatial design. The digital layer blends seamlessly into the interior whilst simultaneously creating new opportunities for information, brand communication and context-specific content. A space for interaction, information and flexible communication With the branch’s interior makeover, Swiss Post has gained a platform that goes far beyond a traditional customer centre. Overall, thanks to the new furnishings, the space exudes a friendly atmosphere in line with Swiss Post’s corporate design. The shopfitting experts at umdasch The Store Makers have furnished the space with furniture in light wood tones and striking colour accents in Swiss Post yellow and pastel green. The result is a space that offers visitors guidance, information and opportunities to interact in equal measure. Swiss Post has the flexibility to display content throughout the space and thus respond to changing communication needs. ![Umdasch The Store Makers Schweizerische Post Sihlpost 2](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_SchweizerischePost/umdaschTheStoreMakers-SchweizerischePost-Sihlpost-2.jpg) For umdasch The Store Makers, the project is an example of how physical spaces and digital touchpoints can merge to form integrated brand and service environments. The implementation in Zurich demonstrates the added value that a partner can create by not treating shopfitting, digital retail and project implementation as separate disciplines, but by bringing them together within a single portfolio of services. “Close coordination between disciplines is crucial, particularly where physical and digital elements come into direct contact. The Experience Staircase at the Sihlpost demonstrates how shopfitting and digital retail can work together to create solutions that are convincing in terms of function, design and communication,” says Thomas Dorst, Project Manager at umdasch The Store Makers. Press package [Download](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_SchweizerischePost/umdaschTheStoreMakers-SchweizerischePost-Sihlpost.zip) [Share](#) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fmoebel-und-digitale-kommunikation-in-einklang-marken-und-erlebnisraum-fuer-die-schweizerische-post&title=Furniture%20and%20digital%20communication%20in%20harmony:%20a%20brand%20and%20experience%20space%20for%20Swiss%20Post&summary=&source=) [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fmoebel-und-digitale-kommunikation-in-einklang-marken-und-erlebnisraum-fuer-die-schweizerische-post) [Send](mailto:?subject=Umdasch%20-%20The%20store%20makers&body=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fmoebel-und-digitale-kommunikation-in-einklang-marken-und-erlebnisraum-fuer-die-schweizerische-post) ![IMG 4051 bear](https://www.umdasch.com/upload/assets/11_Menschen/IMG_4051_bear.jpg) Let's talk Get in touch Team Press Dominik Reichartzeder und Katrin Kranabetter [ presse@umdasch.com ](mailto:presse@umdasch.com) Loading... 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