--- title: "A modern supermarket with a regional character: umdasch The Store Makers as shopfitting partner for REWE Hahn" date: 2026-08-12T09:00:00+02:00 author: Dominik Reichartzeder canonical_url: "https://www.umdasch.com/en/news/modern-supermarket-with-a-regional-character" section: News --- # A modern supermarket with a regional character: umdasch The Store Makers as shopfitting partner for REWE Hahn 12.08.2026 | Press ![Umdasch The Store Makers REWE Hahn 5](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-5.jpg) With a well-thought-out store concept, flexible shopfitting solutions and a strong focus on showcasing regional products, umdasch The Store Makers has realised the Hahn family’s new REWE supermarket in Baienfurt. The project demonstrates how individuality, regional character, flexibility and standardisation can be successfully combined to ensure retail spaces remain adaptable and economically viable in the long term. The collaboration between umdasch The Store Makers and the REWE Group has been in place since 2004. During this time, the company has supported various retail formats within the group by implementing shopfitting solutions. From initial projects within the branch network, through the shopfitting for numerous REWE City stores, to bespoke concepts for independent retailers, a partnership based on trust has developed over the years. This long-standing collaboration makes it possible to incorporate insights and expertise from the various store formats into new projects, whilst at the same time taking into account the individual requirements of the retailers. A recent example of this is the realisation of the new REWE store owned by the Hahn family in Baienfurt. The project was developed in close consultation between the local managers and the planning team at umdasch The Store Makers. Following a joint briefing, the supermarket’s requirements were analysed and translated into a bespoke store concept. On this basis, umdasch’s shopfitting experts developed the layout plan and visualisation of the supermarket, which was subsequently refined in collaboration with the operator. Right from the planning phase, there was a particular focus on flexible solutions that take into account future product range adjustments and changing market requirements. “Long-term customer relationships based on mutual trust and open dialogue are particularly valuable to us. We are therefore all the more delighted when we can develop and successfully implement concepts together with independent retailers,” explains Franz Krois, Key Account Manager at umdasch The Store Makers. “In the food retail sector in particular, store concepts today often need to combine a regional character, efficient use of space and long-term adaptability. This was precisely where our joint focus with the Hahn family lay in this project,” he says, outlining the key requirements. In the new store, attention-grabbing product presentation is a key feature right from the entrance area. The spacious fruit and vegetable section is showcased using natural wooden elements, creating an inviting atmosphere with a regional feel. This concept is continued in a specially developed ‘regional market’, designed as a shop-in-shop solution. Here, local specialities are presented together and given their own dedicated space within the shop. At the same time, the solution creates a clearly defined area for regional suppliers, which can be flexibly adapted to changing product ranges. Large-format product range signage ensures clear customer guidance, helping customers find their way around and navigate the range effectively. Particular emphasis has been placed on the wine department. A brick-effect finish, wine barrels and high-quality design create a distinctive shopping atmosphere and complement the supermarket’s regional profile. The project also sets new standards in terms of flexibility. The Basixx elements used minimise the effort required to adapt to changes in the product range whilst simultaneously creating a standardised basis for the supermarket’s future development. In addition, mobile display units and versatile promotional areas ensure maximum adaptability during day-to-day operations. This gives the store the flexibility it needs to effectively showcase seasonal themes, regional offers or changing focal points at any time, without the need for costly refurbishments. With the REWE supermarket in Baienfurt, umdasch The Store Makers demonstrates how individual retail concepts can be combined with flexible, adaptable shopfitting systems. The result is a supermarket that showcases its regional identity, is prepared for future changes and, at the same time, lays the foundations for cost-effective and efficient operations. ![Umdasch The Store Makers REWE Hahn 7](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-7.jpg) ![Umdasch The Store Makers REWE Hahn 3](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-3.jpg) ![Umdasch The Store Makers REWE Hahn 5](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-5.jpg) ![Umdasch The Store Makers REWE Hahn 2](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-2.jpg) ![Umdasch The Store Makers REWE Hahn 9](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-9.jpg) ![Umdasch The Store Makers REWE Hahn 1](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-1.jpg) ![Umdasch The Store Makers REWE Hahn 8](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-8.jpg) ![Umdasch The Store Makers REWE Hahn 6](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-REWE-Hahn-6.jpg) prev next Press package [Download](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_REWE-Hahn/umdaschTheStoreMakers-PR-REWE-Hahn.zip) [Share](#) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fmodern-supermarket-with-a-regional-character&title=A%20modern%20supermarket%20with%20a%20regional%20character:%20umdasch%20The%20Store%20Makers%20as%20shopfitting%20partner%20for%20REWE%20Hahn&summary=&source=) [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fmodern-supermarket-with-a-regional-character) [Send](mailto:?subject=Umdasch%20-%20The%20store%20makers&body=https%3A%2F%2Fwww.umdasch.com%2Fen%2Fnews%2Fmodern-supermarket-with-a-regional-character) ![IMG 4051 bear](https://www.umdasch.com/upload/assets/11_Menschen/IMG_4051_bear.jpg) Let's talk Get in touch Team Press Dominik Reichartzeder und Katrin Kranabetter [ presse@umdasch.com ](mailto:presse@umdasch.com) Loading... 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