--- title: "eps Arena Summit: From stadium to experiential world" date: 2026-08-26T11:31:00+02:00 author: Dominik Reichartzeder canonical_url: "https://www.umdasch.com/en/news/eps-arena-summit-2026" section: News --- # eps Arena Summit: From stadium to experiential world 26.08.2026 | Trends ![Arena Summit Header](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_Arena-Summit/Arena_Summit_Header.jpg) The future of stadiums begins long before the kick-off. Whether it’s a football stadium, a multi-purpose arena or an entertainment venue: visitors’ expectations are changing rapidly. Anyone who wants to inspire people today must offer far more than just an event. What’s in demand are places that help people find their way around, enhance the quality of the visitor experience and, above all: bring emotions to life. This is exactly where umdasch The Store Makers comes in. We develop and create experiential spaces that combine physical and digital touchpoints. This results in visitor experiences with lasting added value for both fans and operators. Come and meet us from 23 to 24 September 2026 at the eps ARENA SUMMIT in Frankfurt and visit us at stand 36. [Book an appointment now](#ContactformEN) Sports Sport thrives on emotion, community and a sense of belonging. Today, the defining moments take place not only in the stadium, but at a wide range of touchpoints throughout the entire fan journey – from fan shops and club experience zones, through to hospitality areas, and on to branded and interactive spaces. umdasch The Store Makers designs and creates spaces that bring fans closer to their favourite brands and clubs, and turn these encounters into lasting experiences. [Learn more](https://www.umdasch.com/en/sport) ![Umdasch The Store Makers Union Berlin](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_Arena-Summit/umdaschTheStoreMakers-UnionBerlin.jpg) Catering & Hospitality Hospitality is now an essential part of successful experiential environments. Whether it’s a business club, VIP lounge, fan zone or catering area, visitors expect venues that combine comfort, atmosphere and quality. umdasch The Store Makers develops and implements hospitality and catering concepts that delight guests, encourage them to stay longer and create lasting added value for operators, brands and partners. [Learn more](https://www.umdasch.com/en/food-and-beverage "Sport-Branchenseite") ![Umdasch The Store Makers FC Bayern Clubheim 2](https://www.umdasch.com/upload/assets/02_Company/News-Press/2026_Arena-Summit/umdaschTheStoreMakers-FCBayernClubheim-2.jpg) Let’s talk about your experiencial space Would you like to find out how fan experience, hospitality, catering and digital services can be combined to create a holistic visitor experience? Visit umdasch The Store Makers on 23 and 24 September 2026 at Stand 36 at the eps ARENA SUMMIT in Frankfurt am Main and discuss the future of modern stadiums, arenas and entertainment venues with our experts. [Book an appointment now](#ContactformEN) Our projects [See all projects](https://www.umdasch.com/en/references) [ ![1.FC Union Berlin Fanshop](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/1-FC_Union_Berlin_01a_f695316ae9364b3d63eb82dc00b00f1c_c163dca16d4b07e15c68936a31df2da6.jpg) 1.FC Union Berlin Fanshop Read more ](https://www.umdasch.com/en/references/union-berlin-fanshop) [ ![FC Bayern Store](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/2023_12_UMDASCH_FCB_cThiesbrummel_0430_08972e48c1724879aacab2a56eb31e68_c163dca16d4b07e15c68936a31df2da6.jpg) FC Bayern Store Read more ](https://www.umdasch.com/en/references/fc-bayern-fanshop) [ ![FC Bayern World](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_56_8eb1069fa718c522e0d25aa0f74a2ba6_c163dca16d4b07e15c68936a31df2da6.jpg) FC Bayern World Read more ](https://www.umdasch.com/en/references/fc-bayern-world) [ ![FC Bayern Clubheim](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB_Clubheim_01_fa52f1fdff94080f066a17c6cf5a83a9_c163dca16d4b07e15c68936a31df2da6.jpg) FC Bayern Clubheim Read more ](https://www.umdasch.com/en/references/fc-bayern-clubheim) [ ![Fan Shop SC Freiburg](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/4E8A7989_13b0d18886513cb8586a8bdd9593d1e3_c163dca16d4b07e15c68936a31df2da6.jpg) Fan Shop SC Freiburg Read more ](https://www.umdasch.com/en/references/fan-shop-sc-freiburg) [ ![Nike By Haussmann - Nike Live Store](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/TDM04351_-_Nike_-_Citadium_-_PR_SELECTS__-_Tom_D_Morgan_-_credit_tdmspace_-_HIGH_RES_3a30eb28b40db4d7faad466084a80e2d_c163dca16d4b07e15c68936a31df2da6.jpg) Nike By Haussmann - Nike Live Store Read more ](https://www.umdasch.com/en/references/nike-by-haussmann-nike-live-store) [ ![Nike House of Innovation, Paris](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/TDM03137_-_Nike_-_Paris_HOI_-_wwwTDMspace_-_tomtomdmorgancom_-_-_KEY_IMAGES_-_HIGH_RES_355112bf09c743e0b828cd8f359ccbc9_c163dca16d4b07e15c68936a31df2da6.jpg) Nike House of Innovation, Paris Read more ](https://www.umdasch.com/en/references/nike-house-of-innovation-paris) [ ![Leonardi](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC8867_48ba9b0212ae8f82dbf3874f53c8c116_c163dca16d4b07e15c68936a31df2da6.jpg) Leonardi Read more ](https://www.umdasch.com/en/references/leonardi) [ ![1.FC Union Berlin Fanshop](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/1-FC_Union_Berlin_01a_f695316ae9364b3d63eb82dc00b00f1c_c163dca16d4b07e15c68936a31df2da6.jpg) 1.FC Union Berlin Fanshop Read more ](https://www.umdasch.com/en/references/union-berlin-fanshop) [ ![FC Bayern Store](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/2023_12_UMDASCH_FCB_cThiesbrummel_0430_08972e48c1724879aacab2a56eb31e68_c163dca16d4b07e15c68936a31df2da6.jpg) FC Bayern Store Read more ](https://www.umdasch.com/en/references/fc-bayern-fanshop) [ ![FC Bayern World](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_56_8eb1069fa718c522e0d25aa0f74a2ba6_c163dca16d4b07e15c68936a31df2da6.jpg) FC Bayern World Read more ](https://www.umdasch.com/en/references/fc-bayern-world) [ ![FC Bayern Clubheim](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB_Clubheim_01_fa52f1fdff94080f066a17c6cf5a83a9_c163dca16d4b07e15c68936a31df2da6.jpg) FC Bayern Clubheim Read more ](https://www.umdasch.com/en/references/fc-bayern-clubheim) [ ![Fan Shop SC Freiburg](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/4E8A7989_13b0d18886513cb8586a8bdd9593d1e3_c163dca16d4b07e15c68936a31df2da6.jpg) Fan Shop SC Freiburg Read more ](https://www.umdasch.com/en/references/fan-shop-sc-freiburg) [ ![Nike By Haussmann - Nike Live Store](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/TDM04351_-_Nike_-_Citadium_-_PR_SELECTS__-_Tom_D_Morgan_-_credit_tdmspace_-_HIGH_RES_3a30eb28b40db4d7faad466084a80e2d_c163dca16d4b07e15c68936a31df2da6.jpg) Nike By Haussmann - Nike Live Store Read more ](https://www.umdasch.com/en/references/nike-by-haussmann-nike-live-store) [ ![Nike House of Innovation, Paris](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/TDM03137_-_Nike_-_Paris_HOI_-_wwwTDMspace_-_tomtomdmorgancom_-_-_KEY_IMAGES_-_HIGH_RES_355112bf09c743e0b828cd8f359ccbc9_c163dca16d4b07e15c68936a31df2da6.jpg) Nike House of Innovation, Paris Read more ](https://www.umdasch.com/en/references/nike-house-of-innovation-paris) [ ![Leonardi](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC8867_48ba9b0212ae8f82dbf3874f53c8c116_c163dca16d4b07e15c68936a31df2da6.jpg) Leonardi Read more ](https://www.umdasch.com/en/references/leonardi) prev next [See all projects](https://www.umdasch.com/en/references) Get in touch! Would you like to discuss your idea with us, or do you need help with a specific project? Simply leave us your contact details – we’ll get in touch with you! ![](/images/dialogImage.jpg) Close