Digital signage revamped: umdasch The Store Makers implements Germany-wide rollout for freenet

17.03.2026 | Press

umdasch The Store Makers is playing a key role in driving the digitalisation of in-store communication at freenet. The company is supporting the digital lifestyle provider in the nationwide rollout of a new, standardised digital signage solution across all freenet stores in Germany. By the end of March 2026, around 500 branches will be equipped with the new solution.

For freenet, the project marks a key milestone in the further development of its own store landscape. Digital content is intended to have an impact where purchasing decisions are made: directly in the store. The new digital signage infrastructure from umdasch The Store Makers lays the foundation for this. Campaigns, product information and brand messages can be centrally managed, flexibly adapted, and simultaneously displayed in a location-specific manner – always up to date, always relevant.

As a digital retail partner, umdasch The Store Makers is responsible for the complete implementation of the solution. The scope of services ranges from the technical equipment of the stores and integration into the existing store concept, to the coordinated implementation of the Germany-wide rollout. This will take place in stages over a period of around three months, without interrupting ongoing store operations – a crucial factor for ensuring smooth day-to-day business. From April 2026, umdasch’s Digital Retail team will also take over the editorial management of content delivery and, from that point onwards, will oversee all ongoing operations, including service, support and content.

“Today, digital in-store communication must do more than simply inform. It must bring brands to life whilst simplifying processes,” says Bernd Albl, Managing Director of Digital Solutions at umdasch The Store Makers. “With this project, we are demonstrating how scalable and future-proof digital signage solutions can achieve exactly that – reliably, seamlessly integrated, and with clear added value for retailers and customers.”

©freenet

freenet also regards the collaboration as a strategic move. “With umdasch The Store Makers, we have an experienced partner at our side who shares our vision of modern, digital in-store communication,” explains Stephan Wiedemann, Senior Marketing Manager at freenet. “The new digital signage solution helps us convey our brand message consistently whilst responding flexibly to market and customer needs.”

The successful rollout for freenet once again underlines umdasch The Store Makers’ position as a leading provider of digital solutions for the point of sale, and as a reliable implementation partner for large-scale and complex rollout projects in the international retail sector.