BILLA Corso opens new store in Vienna-Döbling: umdasch The Store Makers skilfully showcase fine wines

After several months of construction, a new BILLA Corso opened in Vienna's nineteenth district on 24 April 2024 in Sieveringer Straße in Vienna-Döbling. The striking highlight of the new shop is the exclusive shop design in "Parisian chic", but in particular the wine bar customised by umdasch The Store Makers, which offers an appropriate stage for fine wines.

Exclusive shopping in Vienna Döbling
The new BILLA Corso shop in Vienna-Döbling is a true paradise for connoisseurs. With around 900 m² of shopping space, the store offers a wide range of delicacies: from fresh products and exquisite delicacies from all over the world to exquisite wines.

The shop design emphasises the exclusive shopping experience. In addition to stylistic elements in traditional Viennese wickerwork, which run like a common thread through the entire shop, the anthracite grey shelves of the Store Makers from umdasch fit perfectly into the shop design and round off the appearance. The fruit and vegetable department, also realised by the shopfitting experts at umdasch, also creates an open marketplace atmosphere.

Bread and pastries also stay particularly fresh and crispy in the Bakery Box from umdasch The Store Makers. The modular furniture for small baked goods forms a bakery shop in the store, which offers an optimal view of the products on offer and at the same time ensures that they stay fresh for a long time.

Customised vinotheque for fine wines
In recent years, the wine department has gained enormously in importance in food retailing. In the new BILLA Corso, the focus is on emotionality and flexibility in product presentation. The front display rails used match the visual appearance of the range on offer and also provide visual subdivisions of the different growing regions. "The fact that the many years of shopfitting expertise and design experience of umdasch The Store Makers have been incorporated into the wine world of the new BILLA Corso shop in Vienna to create an unrivalled shopping experience makes the team at the Leibnitz production site particularly happy," says Kevin Malli, Key Account Manager at umdasch The Store Makers, enthusiastically.

A very special eye-catcher next to the spacious wine department of the BILLA Corso is the vinotheque individually designed by umdasch The Store Makers. Here, carefully selected grape varieties are presented to customers on slanted shelves with integrated shelf lighting. Gold-coloured uprights literally frame the elegant presentation of the wines. In the superstructure, a wooden compartment is reminiscent of the storage of exclusive bottles in a well-stocked wine cellar and also ensures a highly appealing and thematically appropriate presentation of goods on the third level.

"The wine shop in the new BILLA Corso is a unique highlight - fine wines presented in an exclusive ambience reminiscent of a carefully curated wine cellar. Simple in colour and design and elegant in detail. The deliberately placed mirrored walls also ensure an "infinite" shopping experience," says Ursula Schütze, Store Consultant at umdasch The Store Makers, explaining the design.

Photos: © umdasch and © BILLA/Robert Harson (picture wine department)