The Grand Opening.
The New Office and Manufacturing Facilities in Dubai Open!



The opening of the new home of umdasch the Store Makers in the Middle East was celebrated on 25 April 2019 and was a huge success. The Store Makers celebrated more than 150 years of corporate history, more than 30 years of business in the Middle East, more than 10 years of manufacturing in Dubai and the Grand Opening of our new factory in Dubai Investment Park 2.




The official opening ceremony and ribbon cutting was conducted by Chief Financial Officer – Mr. Markus Thallinger, Managing Director Mr. Patrick Fallmann and Mr. Nico Krautwald of umdasch The Store Makers Middle East along with Mag. Richard Bandera, the Trade Commissioner of the Austrian Embassy to the UAE.

Photo Credit: umdasch. Photographer: CJ Saramiento

After everyone together took the historical steps through the cut ribbon, guests were toured through the office and the manufacturing facilities in six individual groups to learn more about the new infrastructure, machines and manufacturing processes. This was followed by a more detailed presentation of the umdasch story, how it all began in 1868 and an overview of the impressive portfolio of recent references.

umdasch Dubai Grand Opening
Photocredit: umdasch. Photographer: CJ Saramiento

In line with corporate policies for a future powered by more sustainable energy, Tesla cars were arranged waiting outside the new factory as a surprise shuttle service to take all guests to City Walk Dubai for the Fashion Day Austria at the Day 2 of the Arab Fashion Week.

Photo Credit: umdasch. Photographer: CJ Saramiento

The Store Makers in the Middle East were proud to showcase their recently completed, which is now celebrated as the world’s first Ready-Couture store and at the same time the permanent home for the Arab Fashion Council (AFC). According to AFC’s founder and CEO, Jacob Abrian, “1422 stands for the AFC’s slogan, 1 Council for 22 Arab Countries.” The store pays homage to the individuality and elegance of the Arab woman and celebrates high quality, exclusive fashion.


The Store Makers are very proud to be part of this landmark project and to join efforts with the Arab Fashion Council and Meraas, in redefining the luxury retail landscape of the region and by sharing experience from more than 30 years of delivering successful stores in the Middle East.

Photo Credit: umdasch. Photographer: CJ Saramiento

The Fashion Day Austria displayed some very talented local and international designers. The highlight was the participation of the renowned Austrian Fashion Designer Juergen Christian Hoerl, who displayed in an especially for Dubai created collection timeless elegance, sophisticated lightness and conscious understatement to reflect the zeitgeist of an urban lifestyle.

Photo Credit: umdasch. Photographer: CJ Saramiento


“The future of retail needs to provide its customers with something truly unique and special. This beautiful venue in the beating heart of Dubai is doing just that, by being a one-of-its-kind fashion incubator that showcases a ready-couture offering that cannot be found anywhere else in Dubai – in fact nowhere else in the world.” shares Patrick Fallmann, Managing Director, umdasch The Store Makers – Middle East.

Photo Credit: umdasch. Photographer: CJ Saramiento

After exclusive access to this this red-carpet-event where our guests and many Arab Celebrities were posing in front of umdasch flags and banners, the night was concluded with the “Let’s raise the roof”-Afterparty at the Lookup Rooftop Lounge of the LaVille Hotel in City Walk Dubai.


A truly historical day for The Store Makers of umdasch in the Middle East!

Photo Credit: umdasch. Photographer: CJ Saramiento

We would like to ask for your consent with regard to the
  • use of cookies
  • the transfer of the data gathered by cookies to the USA

1. The Use of Cookies

We, the umdasch Store Makers Management GmbH, use cookies and third-party applications. This enables us to ensure the optimum performance of our website, particularly to continuously improve the functionality of our website (necessary cookies) or to tailor the advertisements that you see on certain platforms to the user’s specific needs (marketing cookies).

Further information about the cookies we use can be found in our Privacy Policy. We also offer you the option to choose which cookies you allow (advanced cookie settings).

2. Data transfer to the USA

Some of our partners have subsidiaries in the USA. We transfer your personal data to these partners in the USA either manually or via an interface.

Please note that with the ruling of July 16, 2020 (Court of Justice of the European Union C-311/18, Schrems II Ruling), the adequacy decision that permitted the transfer of personal data to the USA was repealed. This means that the USA, as a third country, does not provide an adequate level of data protection.

The specific risk to you as a user is that if your personal data is transferred to the USA, it may be accessed by the US authorities for control and monitoring purposes and you have very few effective and enforceable rights to object to this access.

The personal data that we transfer to the USA consists primarily of IP addresses (internet protocol addresses).

We work with the following service providers, depending on the application:
  • Facebook LLC
  • Google LLC
  • YouTube LLC
  • Matterport Inc.
  • etracker GmbH
  • LinkedIn Inc.

We require your consent to allow us to pass on your personal data to these service providers.

You are able to withdraw your consent at any time and with immediate effect via the Cookie Settings page of our website.

Do you agree to the use of cookies and the transfer of your personal data to the USA?

Advanced Cookie Settings


These cookies ensure the basic functioning of our website. In other words, your preferred settings are saved for the next time you visit the site. This includes settings regarding your country of residence and language. These cookies also help ensure the secure use of our website.

The use of these cookies enables us to analyse the use of our website. They also help us to continually improve the website’s functionality. Furthermore, they allow us to integrate third-party services, which enables advanced functionality of our site.

The use of social media cookies and applications allows advertisements that are displayed on other platforms to be tailored to your preferences.

I hereby give my consent to the transfer of my personal data to the USA.