Bosch opened its first monolabel store in Europe


The first Bosch mono-label-store in Europe has recently opened in Mariahilfer Strasse in Vienna, Austria. From the concept and design via the planning and implementation as general contractor and shopfitter to the latest Digital Retail solutions, the Store Makers at Umdasch created a remarkable presentation across an area of 400 square metres. With the concept by Umdasch, the Store Makers established the brand identity of Bosch in this first store and created space for the innovative products and competent advice from the German manufacturer of domestic appliances. With immediate effect, the visitors to Bosch can not only view the products but also experience them live in Vienna.


The technology which makes everyday life simpler and more relaxed will enable you to have more time for the important things in life. You can immerse yourself in the world of Bosch domestic appliances and experience the innovative solutions at first hand. That and much more is possible in the new brand world of Bosch domestic appliances. “Through the store we want to establish a connection,” explained Managing Director Michael Mehnert at the opening, “and to experience the brand of Bosch Domestic Appliances more actively together with the consumer and the specialist retailer.”

A concept to make customers feel at ease

To create an atmosphere in which customers feel at ease; to make them relax; to create a comfortable product landscape and set accents with warm colours – these were the thoughts accompanying the entire concept phase for the Bosch mono-label store which were reflected in all the facets of the shop. For Umdasch Designer Julia Mitteregger it was a very special project: “It was exciting to develop a concept which goes hand in hand with the Corporate Identity of Bosch.”

As soon as the visitor enters the store, Bosch conveys the feeling of “visiting friends”. With an exciting material mix the Store Makers created warmth and cosiness in the shop.

A place for cozy conversations

The light fronts are combined with surfaces of oak and anthracite-coloured tiles and are integrated harmoniously into the design, presenting the products perfectly together with the lighting design. The various areas – from washing machines to vacuum cleaners to kitchen appliances – are presented differently and guide the customer through the entire store while providing orientation. The nucleus of the store is the kitchen in the centre, which is entirely fitted out with the latest generation of Bosch appliances. It is an ideal place for individual conversations and advice and product presentations.

With digital solutions into an innovative future

The brand aim of making everyday life easier through modern technology is not only a constant element throughout the entire range of products, but is also present throughout the entire store. Digital equipment by Umdasch has been installed across the 400 square metres of the shop and completes the uniquely inviting world of Bosch. The experts at Umdasch Digital Retail installed electronic price tags and an array of exciting Digital Signage solutions. There is a video wall with four screens and a display in the checkout area illustrating the latest product information. With a so-called Air Play application in the Smart Home area the advice from the sales staff is not only available on a tablet; the image on the tablet can also be projected onto a large screen. Thanks to the multimedia technology customers can thus be given advice in an improved, interactive way.

Innovative by tradition

For generations the name of Bosch has stood for pioneering technology and outstanding quality. Bosch household appliances have served this aim for over 80 years. Like Bosch, Umdasch Shopfitting is a company that has a history rooted in tradition that has grown through innovation and is visionary in its activities. For the past 150 years.

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