umdasch & TGW: OmniStore Combines Online Shopping with Stationary Retailing
In cooperation with the intralogistics specialist TGW, we have developed an innovative shop and logistics concept for the food retail trade: OmniStore 4.0 is based on an Omnichannel model that also optimally integrates logistics processes. It combines the strengths of stationary retail with the amenities of e-commerce, utilising the existing branch network.
The best of two worlds
Families and younger customer groups in particular are increasingly buying food online from home or on the move via smartphones. Many retailers are therefore investing heavily in their online offerings and delivery services. However, order picking for the customer and "last mile delivery" are expensive and therefore difficult to realise profitably. This is exactly where OmniStore comes in with an innovative solution.
Local fulfillment centers
OmniStore leverages existing stores and transforms them into small, local fulfillment centers. This means that, in addition to the shop, there is a separate picking area where goods are efficiently stored with the help of automation and assembled according to the customer's order - ideal for online orders that the customer picks up at the desired time, even outside opening hours, at pick-up counters.
Stick around and enjoy
The assortment offered in the shop focuses on attractiveness and emotionality, with a high proportion of fresh and regional products. Everything that convenience stores are known for for exacmple, fast transactions, is offered here. In addition, the focus is on the Gastro-Beriech, where you can enjoy an espresso for about five minutes. That's roughly the time equivalent to picking around 40 products.
A good investment
Companies benefit from fast and cost-efficient Omnichannel Order Fulfillment, within their existing branch network. This means that the OmniStore concept can be accommodated in an area of around 1,200 square meters, with the same number of staff.
4-fold picking efficiency
Possibilities from 1,200 square meters
Digital Order Terminals
Existing surfaces adaptable