The destination of the customer journey


The checkout zone is the customer's last point of contact with the store, the final station of the Instore Journey: it is therefore a separate profiling area, the conclusion of which is intended to convey a heartfelt thank you for the purchase and a positive farewell to the customer.


The checkout zone plays a key role in the customer journey: it is the place where the "barter transaction" - goods for currency - takes place. In order to give customers the impression that they have invested their money well with their purchase, it is important to create a particularly good feeling when paying. Whether self-checkout, classic checkout or scan & go: the type of payment process or checkout zone must be integrated into the look and feel of the overall concept. Entertainment is the name of the game here.

The perfect combination of soft- and hardware

The perfect combination of software and hardware in the checkout furniture with integration into the overall look of the store is a prerequisite for the consumer's convenience factor. umdasch specializes in linking a wide variety of furniture and technologies and also works with worldwide network partners to achieve this. Traffic light systems, for example, to regulate the flow of customers, are also an innovative way of reducing waiting times at the checkout.




Marina Rossmann
Vertriebs- und Niederlassungsleiterin Food Retail Deutschland

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