Barcelona Cruise Port
Boosting revenues and sales of local produce, Terminals A and B underwent a complete revamp across a total area of 950 m². In-fitting with the character of the vibrant city of Barcelona and its enjoyable energy, the design concept reflects the identity of the city. From the beautiful floor designs reminiscing the artwork of Antoni Gaudí, to the open markets resembling those found across Spain, the new concept envelops shoppers in the culture of Barcelona and entices them to explore the local products available.
BCM- Barcelona Actividades Maritimas, the operating retailers, realised that the current design and flow was deterring potential shoppers. The route of travellers is now reconfigured so that they pass through the travel retail space and flow in circular line, thus increasing turnover and creating a more positive experience for the customer. The concept, designed by no.ova design, combined with the swift manufacture and installation work of umdasch, meant a fast, efficient and high quality realisation.
“This was a truly international project, with five nations involved and experts on all ends” says Michael Ripfl, General Manager- Global Travel Retail at umdasch.