In the centre of Munich's old town, umdasch The Store Makers created a spectacular brand experience for FC Bayern Munich on over 1,000 m². The three-storey flagship store is part of a unique ensemble of buildings including a boutique hotel and restaurant - a statement for fans and modern retail design in equal measure.
Projekt
FC Bayern World
Munich
|Concept, Design, Planning, Manufacture, Installation
Projekt
FC Bayern World
Lokace
Munich, Německo
Služby
Concept, Design, Planning, Manufacture, Installation
Velikost
1000 m2
Photo Credit
umdasch
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The store concept combines craftsmanship, high-tech and passion: regional materials such as oak wood and pebbles meet digital innovations such as mirror screens, selfie points and projection mapping. Over 20 touchpoints connect all floors - from the 3D player installation on the ground floor to the "Test Cage" in the basement, where fans can test their skills.
Maik
Drewitz
Shop Consult Director
"We didn't want to build a shop for the best fans in the world - we wanted to create an experience. A store that gives you goosebumps and makes our values tangible in every corner"
FC Bayern World is a house of contrasts: traditional sgraffito façade on the outside, modern industrial design with concrete, glass and black steel on the inside. umdasch was responsible for the design and realisation and created a store that combines the history of the record champion with innovative store technology and impressive design.
